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The domain bmm.org.au has the following on the site, "A progressive movie making club based in Brisbane." I analyzed that the website also said " We are an amalgam of the old Brisbane Video Makers Association and the old dissolved." They also stated " Our history can be traced back to 1937. If you want to make movies or simply be better at using your camcorder, this is the club for you. Expect a warm friendly atmosphere, the opportunity to talk to others over a cuppa, and most importantly you can expect to learn about making movies. Become involved in major productions if you wish or just do your own thing." The meta header had video as the first search term. This keyword was followed by camcorder, bmm, and club which isn't as important as video. The other words they used was association. video maker is also included but will not be seen by web engines.